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👋🏼 Hi, I'm Taylor.

Content Design Leader working at the intersection of product design, brand strategy, and information architecture. I build teams, shape narratives, and design great experiences.

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Taylor Woolridge
✦ Enneagram 7
⚡ Activator
✦ Ideation
◆ Strategic
🔗 Connectedness
♡ Relator

Skills & tools

What I bring

Content & writing

UX writingContent strategyProduct narrativeStyle guidesHelp documentationContent QACopywriting

Design & research

User researchInformation architectureMental modelsDesign systemsInteraction guidelinesUX strategy

Strategy

Cross-functional leadershipProduct roadmap influenceFeature direction0→1 productsWorkflow optimization

Tools

FigmaChatGPTClaudeGeminiGoogle WorkspaceNotionConfluence

Work

Selected projects

Leadership

How I lead

Great work comes from great people. Keeping them motivated, aligned with their strengths, and protecting them from the noise is critical work.

01

Build systems that scale quality

Shared processes, content sign-off frameworks, and standards that work without me in the room.

02

Develop people through clear growth conversations

Regular career conversations, structured mentorship, and honest feedback.

03

Create environments with shared ownership

I reduce silos through shared rituals: quarterly all-hands, annual onsites, and the first-ever TikTok Content Design Hackathon.

TikTok STEM visit
Content Design Shanghai 2025
Team lunch SF

Kind words

Things people say

"

Working with Taylor was the most mature and collaborative experience I've had working with a content designer.

What impressed me most when I started working with Taylor was her ability to blur the lines with product designers. She can partner on discovery and research and collaborates well on interaction design and even super high-fidelity visual design. I hope to work with her again in the future.

Bob Duncan

Director of Product Design · Peer

"

She makes people think critically about decisions, and I often find her guiding me toward the right decision, even if she's not making it herself.

Working with Taylor has been productive, collaborative, and honestly fun. Her wide design skills allow us to collaborate beyond the copy and thoroughly change the product. She is also very proactive and has no problem taking ownership and offering her opinions and help when needed.

Arth Shah

Sr. Product Designer · Collaborator

"

Taylor is a highly skilled content designer with a strong vision for the discipline.

She was instrumental in rapidly advancing our Figma skills, expanding our content standards, and championing a way of working that increased content design influence. She streamlined design processes on our assigned product vertical to improve our output and experience. More importantly, Taylor is an empathetic leader with a focus on personal growth. She's thoughtful, perceptive, and kind — always listening, asking questions, and acting on the information she's given. As my manager, she earned my trust and advocated on my behalf.

Kim Schreiber

Sr. Content Designer · Direct report

"

She's highly collaborative and gets into the weeds.

Pairing with Taylor has been seamless, she takes ownership of the areas and value she can add and contributes accordingly. She's highly collaborative and gets into the weeds of Figma, working with me towards solutions efficiently and timely. Lastly, she sees her work through to delivery by partnering with engineers, creating tickets, and ensuring her contribution makes it to production and in front of users.

Angel Ng

Principal Product Designer · Collaborator

Contact

Let's talk.

Open to roles outside of traditional titles where writing, creating, and leading with momentum is the daily practice.

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